Our team

Our team shares a common passion: we love great & healthy food (and cooking) and we want to make an impact on how we source our products in the most sustainable and ethical way.

Victor Straatman

Co-founder

Victor gave up running his web agency in the Netherlands to follow his lifelong dream of living in Vancouver. Upon arriving he wanted to source local meat directly from farmers and found out there was no real convenient way in doing this. Furthermore, he saw farmers doing a great job in raising their cattle in a natural way, but they seem to struggle to get to the market effectively. He launched Meatme in 2016 to address these challenges.

Ben Lang

Operations Associate

Ben started his first restaurant job in Toronto when he was 14 years old, and has loved the industry ever since. After moving out to Vancouver to study at the Sauder School of Business, Ben has spent time working in some of the best kitchens in the city. Through his career as a chef he has worked closely with local farmers, and gained an appreciation for honest, sustainably-raised meat. Ben now hopes to connect the Meatme community with more of the best products BC has to offer!

Trevor Bird

Co-founder

Trevor Bird began his foray into the culinary world as a teenager. Cooking is all he knows and thank goodness for all the eaters amongst us, he knows it extremely well. As Vancouver's consummate advocate for "Farm to Table" cuisine, Trevor is a natural fit for Meatme. He brings with him a sincere passion for food supply chain transparency, from soil to plate.

James Lau

Managing Director

Born and raised in Malaysia, food has been a major influence in James' life. After learning how to cook from his grandmother, James went on to start a food business in his first year in university. Since graduating from The Sauder School of Business, James knew that he wanted to be part of an organization that has a greater purpose while being aligned with his inner foodie. He brings with him a high level of enthusiasm and passion for community building to our Meatme family!

Advocates

Just like you, we have a growing number of advocates who support Meatme because they share our values.
They’ve made a conscious decision to support local farmers, the community, the environment and their health.