New: Micro Beef
Meatme is proud to announce a global first: micro beef! Produced from a breed of cow that was ignored for decades because of its diminutive stature, this new type of beef takes advantage of its size to fill a niche. We've been looking at ways to further reduce the environmental impact of meat consumption and we're very excited with this première.
Micro beef sales will open up in the coming weeks. For those interested to have a taste of this new beef, a free 35 grams sample can be ordered via the link below (while stock lasts).
Those who ordered will be notified this week on expected delivery
Micro version of the Dexter mini cow
This new breed is a micro version of the Dexter mini cow, a heritage breed originally from Ireland. This micro Dexter is approximately 10 times smaller than the size of a cow as we know them, allowing us to offer you micro steaks. The taste is phenomenal and the environmental footprint is much lower than conventional beef.
The smaller eco footprint also extends to the farm. “These micro cows have so many advantages” according to our partner farmer John Johnson from Salmon Arm, BC. “They are around 30% more feed efficient, so they can graze longer on the pasture. And they're just less work; we won't have to haul as much hay in the winter and they're just so much easier to handle. Which all results in a happier life for the animal with little to no stress”.
Besides the benefits of the size, the meat from these micro cows gives an estimated 31% more protein. And with their 100% grass diet this results in a very healthy meat, rich in protein and Omega 3s.
Less hot air
And it’s not just hot air. In fact, it’s less hot air. Meatme has done some preliminary studies on the methane exposure of this type of cows. As we know, animals fart and those farts contain methane which are basically the greenhouse gasses. These micro cows fart as much as a dog, which brings their greenhouse gas emission per kg of meat below that of chicken.
The size has logistical benefits too. This beef is so small that we can easily ship it to our customers in an insulated envelope. This means a significant reduction in delivery cost and packaging cost. The rib eye steaks that we'll be selling have the size of a lemon.
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Farm location
John Johnson's farm is located near Salmon Arm, British Columbia. Their new herd of Micro Dexters have over 100 acres of pasture to roam freely.