"Is it organic?" "Is it free run or free range?" "What about GMOs?" "Are their chemicals or antibiotics used?" "Did it come from a family farm?"
There's A LOT of things to consider when choosing what kind of food you want to put into your body. And often times, we as consumers, take one quick glance at the label and think we have the information we need. Since the label is sometimes our only source of information, we settle for the minimal insight it provides and that's the end of it. The conversation stops.
There's a couple of things that are troubling about this:
- Labels are confusing waters to navigate. They use a whole bunch of fancy marketing terms to get you to think a certain thing, or not think it.
- Labels only give you a small snippet or insight into what you're about to eat. Usually there is more to the story than that small label can provide.
- Labels halt conversations. They stop consumers from asking questions.
If you're now feeling slightly discouraged or distrusting of your food sources or the labels you're used to seeing, good! There is a better way to get the information you need and know exactly what you're putting into your body.
The best way to do this is to talk directly to the person who produced your food. Albeit not always easy when you're standing in the grocery store, it is something you can do at a farmer's market (permitting you are buying your food from the farmer at the market and not a stand-in). Or, find a source that you can trust. For Meatme, transparency's the name of the game and we provide direct access to a network of local farmers who can give you all the information you need.
To see more from our farmers and ranchers on labels, check out our YouTube channel, or drop us a line - we're happy keep the conversation going!
Digital Marketer at Meatme.ca
(And food label skeptic)